Monday.com

Monday.com, a global Work OS platform, partnered with Humming IMC to execute its inaugural OOH campaign in Korea. As project coordinator and liaison, Jeet Dhindsa facilitated seamless communication, managed project execution, and ensured cultural alignment to enhance brand visibility in a new market.

Company
Monday.com
Category
Platform
Date
2021
Website
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Scope of Work

As part of the Monday.com OOH campaign in Korea, ASTUTR played a pivotal role in the successful execution of the project by:

  1. Project Coordination: Managed communication between Monday.com and Humming IMC, ensuring alignment on creative direction, execution timelines, and deliverables.
  2. Cultural Localization: Worked closely with stakeholders to adapt campaign messaging and visuals for the Korean audience, optimizing engagement and relevance.
  3. Campaign Execution: Oversaw the development of subway advertisements, managing logistics, and addressing client feedback to deliver a high-impact campaign.
  4. Digital Extensions: Coordinated the adaptation of physical campaign materials for digital platforms, creating a cohesive multi-channel advertising strategy.