Minseon Lee is a bilingual digital sales and marketing expert with over 20 years of professional experience across marketing, public relations, project management, and medical interpretation. With a proven track record in data-driven strategies and digital adoption, Minseon successfully led Citi Korea's chatbot service rollout, managing the project lifecycle from planning to execution. Her expertise includes executing cross-functional campaigns, monitoring KPIs, and driving regional initiatives as part of APAC teams. Minseon holds a Master's degree in International Trade from Korea University and a Bachelor's in English from Hankuk University of Foreign Studies.